The next pomegranate?

Recent Scientific Testing Shows Noni Juice May Help Fight Cancer and Lower Cholesterol

Recent medical studies have shown that noni juice may possess anti-cancer properties, as well as the ability to lower cholesterol and triglycerides in smokers. Natures Products Ltd. recently re-launched their pure, organic noni juice, and other noni products, in the US market after success in European markets. The noni juice is available through www.noninz.com.

This is pretty much what happened with pomegranate. A company that owned lots of plants paid for research to prove that they were beneficial, then started selling it as a health tonic, then everyone in Hollywood started drinking it, then it made its way into alcoholic cocktails, then it was the latest hip thing to infuse into vodka, tequila, schnapps, and liqueur. Though it's a total hype-based marketing trick, it worked amazingly well and resulted in a new flavor for bartenders to work with. So what the heck does noni taste like?