Once in a Blue Moon...you get a cheap drink at Tres Agaves

If the alcoholic product you’re promoting doesn't have a built-in annual event associated with it like the Kentucky Derby or New Years Eve, you might consider pulling a Hallmark and inventing your own drinking holiday. And since we’re in San Francisco, why not make it a tie-in to the lunar cycle? Tres Agaves is promoting a one-day special coinciding with the blue moon May 31, during which they’ll be offering their Luna Azul cocktail (“valued at $18”) for the bargain price of seven bucks. I think one-day-only promoted cocktails are awesome, though I'm not sure why I think that. Anyway, here is the press release.

Tres Agaves To Celebrate Blue Moon With Rare Cocktail “Luna Azul” cocktail to be offered once in a blue moon

SAN FRANCISCO — May 22, 2007 — According to modern folklore, a Blue Moon is the second full moon in a calendar month. Usually months have only one full moon, but very rarely a second one sneaks in. In the spirit of this rare occasion comes a rare cocktail created by Tres Agaves Mexican Kitchen and Tequila Lounge, which sold more Tequila than any other single restaurant in the country in its first year of operation and will be offered only once in a blue moon – or Thursday, May 31st, 2007. Tres Agaves, winner of Sante Magazine’s highest award (Grand Award) for the best spirits program in the country (2006), has created the “Luna Azul,” or the Blue Moon cocktail. The Luna Azul is made with Penca Azul Tequila, which is named for the blue leaves of the agave plant. Penca Azul is very unique; only one batch is made per year, and all bottles are labeled with the year of production, making it a vintage-dated distilled spirit. It comes in a hand-blown glass bottle with a blue glass agave plant in the bottom of each bottle. The Luna Azul, valued at $18 will be sold at the house margarita price of only $7 for this special evening. Luna Azul - $7 ======= 1 1/2 oz. Penca Azul reposado 2 oz. blueberry nectar 1/2 oz. fresh lime juice 1/4 oz. agave nectar Located at 130 Townsend Street (at 2nd St.) San Francisco, CA 94107 (one block from AT&T Ball Park), Tres Agaves serves lunch, dinner and Tequila daily. Brunch service is offered on the weekends. Ample street parking is available on non-game days, as well as a convenient garage right around the next store. All major credit cards accepted, and walk-ins are always appreciated. For reservations, call 415.227.0500 or http://www.tresagaves.com