What I learned this week
I learned that Campari and Aperol are not really amaros, though they, like amaros, are Italian bitter liqueurs. (I wish I had learned this before I sent out a pitch confusing them, but oh well!)
Amaros are in the category of digestifs: after-dinner drinks. Aperol and Campari are aperitifs: appetite-inducing before-dinner drinks. Digestifs are usually heavier, darker, and more alcoholic than aperitifs (and this is certainly the case with Aperol versus Fernet), though there is certainly crossover. For example, sherry is consumed as both.
In any case, all Italian liqueurs are gunning for summer cocktail popularity, no matter what category they're in.

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