If you licked the magazine, you'll love the show!

CBS is hoping to give TV viewers a flavor for its new fall show, "Cane," with ads consumers can actually taste.

The network is rolling out an unusual magazine ad that tastes like a lime mojito to promote its prime-time series about a powerful Cuban-American running a rum and sugar business in South Florida.

The campaign, which will appear in Rolling Stone magazine this week, is a twist on a conventional liquor ad by touting Duque rum - the fictional rum brand from the series - rather than just the show. The first-of-its-kind ad features a nonalcoholic flavor strip in a "tamper-proof pouch."

More about the show here. Thank goodness they've got that tamper-proof pouch. That way you know that you're the first person to lick the magazine ad about a television show in the dentist's waiting room.