January 15, 2008

Bud and Clam

Wow. Get ready for pre-mixed Budweiser and Clamato Cheladas. (Read the press release here.) It sounds absolutely crazy, but the Chelada stands for Michelada, which is a popular drink in Mexico. There are two schools of Micheladas. One is with beer, lime juice, and Tabasco/Worcestershire sauce with a salted rim. That's the one I've most often read about and had in several bars in California and even in Mexico. The other type is this one, a beer Bloody Mary. I've only read about it but obviously it's popular enough that they produced a pre-mixed product and already test-marketed it before launch. And apparently, it's already available in my closest Mexican grocery. I'd try it except I don't eat meat. Maybe I'll experiment with V8 juice instead.

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6 Comments:

Blogger David said...

I actually saw this a few months ago at the corner store near me. A guy was buying 6 of 'em! I don't think I could come up with a more repulsive product.

1/15/2008 04:45:00 PM  
Blogger Jeremy Brooks said...

I just posted a neon chelada to my Flickr stream today.
My in-laws swear by the Michelada as a hangover cure. To be honest, it's not my favorite thing, and not something I would bother to mix and drink myself. But when in Rome....

1/15/2008 04:46:00 PM  
Anonymous max said...

Beer and Tomato Juice is also popular -- okay, perhaps "popular" -- in the South. I think these things are fantastic, even though I have to go to Walmart to get them here and they each contain about two weeks worth of salt. They also need extra Tabasco.

1/15/2008 08:16:00 PM  
Anonymous sam said...

I bought one of these to try it several months ago and didn't finish it because it tastes like a grenade of MSG going off in your mouth.

1/16/2008 06:12:00 AM  
Anonymous Vidiot said...

My local Mexican restaurant (I'm usually the only Anglo there) has had "Cerveza y Clamato" up on its drinks specials board for a long time...right above "El Sexo del Playa."

1/16/2008 07:41:00 AM  
Blogger camper said...

LOL "El Sexo del Playa"

I'm hesitant but I'll try it eventually. I love the other kind of Michelada though- you pour it over ice so it's light in alcohol and you can drink them all day... or so I hear.

1/16/2008 07:48:00 AM  

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