Whine Snob

Alder at Vinography has a fun list of wine marketing techniques that need to stop. It includes Green Wines and Critter Wines, and:

Wine Brands for the Millennials Ditto on the insult, folks. You're not going to convert new wine drinkers by pandering to them and repackaging wine as some hip new beverage. The much coveted Millennial generation spends more money on eating out than any other generation before, and we're not talking about fast food. This generation may have some of the most refined palates of any American consumer, and what they're going to care about is how your wine tastes. Not how it's packaged. So just go make great wine, and then think about how to get the story of your wine out in ways that Millennials can easily find it. Your winery does have a Facebook page, right?

Ha! You know it would be fun if booze brands all had Facebook pages, and Lillet could be friends with gin and vodka, but hit the "ignore" button for other vermouths.