According to
this report on Wine & Spirits Daily, the top three cocktails ordered in metro areas New York, Chicago, Los Angeles, Boston, and Dallas/Ft. Worth are:
- "Martinis"- "The “traditional” martini is most commonly ordered, followed by apple martinis, miscellaneous fruit martinis, dirty martinis and chocolate martinis."
- Mojitos
- Red Bull and vodka
Also, the most popular shot in bars and clubs is a Jager bomb- Jagermeister and Red Bull.
I suppose the good news is that the most-ordered drink is a "traditional" martini, though I have a feeling it's a vodka-based one given the rest of the list. But it's too bad that even in these large cities, people are still drinking apple martinis. Mojito- a fine drink, but it's time to move on.
The big news to me is how popular Red Bull is as a mixer, both in cocktails and in shots. This is interesting not only because it makes drinks taste far worse than without it, but also because it's a premium mixer that raises the price of the drinks. You get soda, tonic, and juices for free but they charge extra for Red Bull, even with bottle service.
Given that, the caffeinated and energy vodkas on the market make a little more sense- they can be cost-savings products that cut-out the horrid taste of Red Bull. People can now enjoy energy apple martinis, energy mojitos, and energy margaritas. (If you hadn't heard, P.I.N.K. has
expanded its line to include energy rum, tequila, sake, gin, and white whiskey.)
I can see that as the up-sell in nightclubs from now on: "Would you like that with energy for an extra two dollars?"
Labels: energybooze, industry_news, trends
