If you licked the magazine, you'll love the show!

CBS is hoping to give TV viewers a flavor for its new fall show, "Cane," with ads consumers can actually taste.

The network is rolling out an unusual magazine ad that tastes like a lime mojito to promote its prime-time series about a powerful Cuban-American running a rum and sugar business in South Florida.

The campaign, which will appear in Rolling Stone magazine this week, is a twist on a conventional liquor ad by touting Duque rum - the fictional rum brand from the series - rather than just the show. The first-of-its-kind ad features a nonalcoholic flavor strip in a "tamper-proof pouch."

More about the show here. Thank goodness they've got that tamper-proof pouch. That way you know that you're the first person to lick the magazine ad about a television show in the dentist's waiting room.

Hey, My Bartender's On TV!

By me, in today's SF Chronicle:

"Great Cocktails," a new show on the Fine Living Network, features some great bartenders we think you'll recognize: Jeff Hollinger of Absinthe, Duggan McDonnell of Cantina, Matt Kahn of Cigar Bar and Grill, Zachary Morlock of Frisson (now at Bacar and Ambassador), and even Chronicle cocktail columnist Gary Regan make appearances. So do other mixologists from around the country, popping up in short segments on simple topics like giving a toast and throwing a theme party. Most of the local bars on the show don't have televisions so you'll have to watch them from home, pretending the drinks you're having there are as good as what the pros mix. See fineliving.com for showtimes