Some drink trends feel natural, like it's the right combination of flavors at the right time- the mojito and the cosmo are good examples. Then there are others that don't make any sense to me at all- sour apple and now pomegranate.
It's so much the hip fruit that I'm already sick of it yet I've only tried it once- and wasn't terribly impressed. I was fascinated to learn about why it's trendy though. In
this article in The Observer, they trace the marketing of POM's juice product. It was founded by a millionaire marketing couple who originally got rich making the Guardian of Destiny Gargoyle. Anyway, they discovered that pomegranate juice was supposed to be good for you, then funded scientific studies in excess of 10 million dollars to prove it. The stuff costs something like four bucks a bottle at the grocery store, and people in Hollywood are drinking it like it's the new Scientology.
Naturally, people decided to put it into cocktails, which is what brings us here today. Pomegranate cocktails are showing up on drink menus everywhere, including this warm
pomegranate cocktail, and there is already an infused pomegranate vodka from Pearl. It's the runaway fruit!