Here's a new one...

I was flipping through the current issue of GQ magazine and came across this ad for PAMA pomegranate liqueur. I almost missed that it has a scented perfume strip so you can smell what it tastes like. I haven't seen that trick before.

I have a bottle at home and can tell you that the stuff in the bottle smells different- pomegranate is syrupy and that doesn't come through on paper. The magazine smells more like pomegranate perfume.

Maybe I'll rub it on my neck before I go out tonight. Though I'm used to reeking of booze, it would be nice if that was actually a good smell.