Now that's a spicy tequila!

Tommy's Mexican has a program where if you drink four shots of Julio's habanero-infused tequila and hold it for 15 minutes (without puking and only drinking beer or water) you get your name etched onto the bottle and a free membership into the tequila tasting club. Only 17 people have achieved this so far.

Here's a YouTube video of someone attempting that feat.