Bitter and Loving It
Last week I attended an event for Averna; yesterday it was a poolside Aperol party. Campari is already an essential ingredient in the Negroni though I'm seeing more people enjoy it with soda lately, and San Francisco sells a ton of Fernet-Branca. These brands are all examples of Italian bitter liqueurs, also known as amaros.
I have a lot to learn about amaros and the difference between them and other herb-heavy spirits like pastis, pernod, and herbsaint.
But I can tell you the marketing push is on for this summer's hot new drink category to be light aperitif cocktails invoking thoughts of holidays on the shores of the Mediterranean. I don't mind that one bit. The thing I do mind is that San Francisco weather doesn't remind one of summer at all.
I have a lot to learn about amaros and the difference between them and other herb-heavy spirits like pastis, pernod, and herbsaint.
But I can tell you the marketing push is on for this summer's hot new drink category to be light aperitif cocktails invoking thoughts of holidays on the shores of the Mediterranean. I don't mind that one bit. The thing I do mind is that San Francisco weather doesn't remind one of summer at all.
1 Comments:
Oh go on. We get summer-like weather for at least five nonconsecutive days every year. What more do you want?
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