Celebrity Limoncello

Danny DeVito, who appeared on The View hammered and blamed it on drinking limoncello with George Clooney, has announced that he's launching a brand of limoncello.

It's nice to see celebs expanding their range of vanity liquors from just vodka, wine, and tequila. I do think it would be cooler if it was Danny Aiello though- it would be Lemoncaiello.

Anyway, go to the website and hear the Danny DeVito Lemoncello theme song!!

Purple Hooter Haze

An entrepreneur in Seattle released Hendrix Electric Vodka and Jimi's sister ain't happy about it and is suing. She controls his music rights, but her (non-dead) brother is involved with the vodka so they bill it as a "Jimi Hendrix family company." For some wacky reason, the sister doesn't want a liquor associated with her brother, who died of an overdose of booze and pills. Read more here.

Fashionable Drinking

Oh boy, another fashion vanity spirit! Tommy Bahama is launching a white and gold rum soon. Roberto Cavalli already has an incredibly expensive vodka. What's next, Gucci Grappa?

Vanity Spirits update

This is getting a little out of control. Though celebrities have been buying up vineyards for years (I call them vainyards), more of them are getting into the spirits industry. One of the first was Sammy Hagar with Cabo Wabo tequila. Now we have Willie Nelson's Old Whiskey River bourbon, Trump Vodka, Jay-Z and Damon Dash's Armadale vodka, and I just read that Vince Neil bought a tequila Tres Rios.