Thoughts on Wood
Dang! That's a lot of barrels. But as we all know, there is much barrel recycling in the world before they become planters and ashtrays outside of old-timey theme restaurants.Each week, 191 production workers make 10,000 to 11,000 barrels, each holding 53 gallons - amounting to anywhere from 240 to 280 bottles of whiskey. Huge columns of oak strips are stacked in pallets outside the plant. Inside, chugging machinery noisily shapes the wood.
Some 90 percent of barrels are filled with Jack Daniel's, reflecting the brand's robust market share. Case sales of Jack Daniel's Tennessee Whiskey rose 6.6 percent last year to 8.9 million cases, and the brand is sold in 135 countries. The rest of the barrels will hold Brown-Forman's Old Forester and Woodford Reserve bourbons. Case sales for Woodford Reserve, the company's premium, small-batch bourbon, reached 100,000 last year, up 23 percent over 2005.
One thing I learned when I visited the Canadian Mist distillery earlier this year is that a company like B-F that owns its own cooperage and a lot of brands can save a lot of money. Canadian whisky is aged at least partially in used barrels that previously held Jack Daniels. (It's also flavored with various other spirits from their other brands.) I'll bet their tequila and rum brands use these same barrels too, saving money on that part of the process.
I think wood aging is the most fascinating part of the booze-making for me (though I'm also very interested in distillery waste products for some reason). I hope one of these days to scam a press trip to visit the cooperage- for me that would the equivalent of a kid getting to ride a firetruck.
I'd also like to research one of those long, writerly articles where I track a barrel throughout its creation and life and use and travels oversea and to its final resting place as a trash can outside of Stucky's. It would be all, "It was another damp August morning in the wettest summer anyone around these parts could remember when Bob Jenkins shook the water off the windbreaker his father gave him 30 years ago and fired up the barrel-smoker in Shed B."
After winning the Pulitzer, I'd get started on my great book about fuselage recycling.












